The 200-MPH Billboard

In his work, Mark Yost chronicles how the face of Nascar changed from the dusty racetracks in the rural south to the world-class enterprise it is today. It is as closely watched by the fans, as it is by the Wall Street. The author describes the economics and politics behind NASCAR sponsorship and takes a look at the big deals, that altered the way NASCAR does business and how it changed the sport within the years.